Director of Recruitment and Employer Branding
Currently building mostly a tech, data and design consulting company Solita x Palmu in Nothern Europe.
In recruiting, it’s always the big picture and you can improve both small and large scale. You need to have a good workplace if you want the best talents. I believe in transparent employer branding and value applicant understanding high.
I’m passionate about lean methods, employer branding and discovering new ways technology can help us in hiring. I’m a combination of business, marketing, HR and IT person. For me it’s easy to create both business and people-driven solutions in hiring and employer branding.
EXCEPTIONAL CANDIDATE EXPERIENCE WITH LEAN THINKING
How to support your candidates experience with your company by using LEAN methodology for automating and systemizing your recruitment process.
You are the Director of Recruitment and Employer Branding at Solita. What is Solita and how did you get involved with it?
Solita is a technology, strategy and design company based in Finland. We have 3 offices in Finland and 3 outside Finland, closest is here in Tallinn. My career at Solita starter 3,5 years ago when I applied for position that I invented myself (there were no recruiter position open). I started first as Recruitment Manager and my only job was to transform our recruitment into next level. I didn’t have any clue what I was supposed to do. I just starter to talk with people and think what we could do better to make recruiting more likeable for team managers and our candidates too.
What are you doing in your everyday work life?
My days are full of conversations with our people. I usually talk with tens of people just during one day. We work very close with our people when we plan our next hires or discover ways we could engage top talents to join us. Our work is teamwork at a corporate level – we work with everyone from expert level to team managers and directors.
Our recruitment function is not build the most traditional way. Our recruitment team’s mission is to find candidates to our needs and coach our team managers and teams to be better recruiters. Our teams and managers do the important work – they interview over 700 people annually and select new team members they want to work with. Teams and candidates love it. This is how we can scale up recruitment without hiring more recruiters.
You are also a Recruitment Coach and have a significant career already – how did you find this path for yourself?
I actually didn’t have any careers plans when I graduated or after that. I have always just done the work that I’m passionate about. I never thought I would be a recruiter and 10 years ago at my fist recruiter job I even thought I should do something smarter than recruiting. Now I’m a recruiter but I see my work more as a coach for other to be better recruiters. That’s main reason why I’m participating #HRU Tallinn, I want to share what we have learned and learn new from others.
What sort of challenges do you see in HR today? How do you change that?
HR is facing multiple challenges as way we want to work is changing dramatically by new generations, but mostly I see that HR is just too far away from the expert level. They should be passionate to find out what their people think and feel. We should want to understand their work and get ourselves in their position. That’s the only way we can create and offer great HR service for the people.
What is it today that You’re absolutely passionate about?
I’m passionate about making people’s life easier. I want us to dream of better life, better career experiences, better recruitment experiences and genuine encounters.
What will you be talking about at the #HRUTallinn? What expectations do you have towards the participants or would you like them to prepare themselves in any way for your presentation?
My track will be about creating exceptional candidate experience and a bit about lean methodology just to show how we work at Solita. I’m looking forward to having a great conversation and to hear what kind of problems HR people have in their organizations. I hope people have good questions and we can share some ideas together.